What type of information should you collect during supplier market analysis?

Collecting financial data such as revenue and EBITA (Earnings Before Interest, Taxes, and Amortization) during supplier market analysis is crucial because this information provides insights into the supplier's financial health and stability. Understanding a supplier's financial metrics allows organizations to assess their capability to fulfill contracts and manage production demands, ensuring reliability in the supply chain.

Furthermore, financial data can indicate how well a supplier is performing relative to its peers, which influences negotiations and can impact long-term partnerships. Firms are usually interested in suppliers that demonstrate robust financial performance, as it contributes to risk assessment and strategic decision-making.

While other aspects like marketing strategies, expert opinions, and customer satisfaction are valuable, they do not directly provide the financial context that helps in evaluating a supplier's viability in terms of operational capacity and long-term sustainability.