What type of benchmarking focuses on comparing performance to non-competitors in different fields?

Strategic benchmarking involves evaluating the performance and practices of organizations that are not direct competitors but excel in their fields. This form of benchmarking allows companies to gain insights from various industries and identify innovative practices and strategies that could be applicable to their own operations. By studying how top performers operate, businesses can shift their perspectives and implement changes that enhance their strategic approach, even if those organizations function in entirely different markets. In contrast, the other types of benchmarking are generally focused on comparing similar processes or performance metrics either within the same organization or against close competitors.