What is the primary objective of adopting a total quality management system?

The primary objective of adopting a total quality management (TQM) system is to enhance customer satisfaction. TQM emphasizes a customer-focused approach that seeks to ensure that products and services meet or exceed customer expectations. By involving all employees in the process of continuous improvement, organizations can create processes that are more efficient and effective, ultimately resulting in higher quality outputs that satisfy customer needs.

The foundation of TQM is built on the understanding that meeting customer requirements leads to loyalty and long-term success. When customers are satisfied with the quality of products or services, they are more likely to return for future purchases and recommend the business to others, which is crucial for maintaining a competitive edge in the market.

In contrast, while reducing production costs, improving employee satisfaction, and increasing sales volume can be beneficial effects of implementing TQM, they are not the primary objective. These outcomes may result from a successful TQM implementation but are secondary to the overarching goal of ensuring that customers are delighted with what the organization provides.